Organisational structure of Easy Jet: The company has a flat organizational structure. Psychology Press. Easyjet organizational structure Free Essays. Functional structures According T.N. The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. It is unlikely to be used by any United Kingdom (UK) airlines/airports due to the bad publicity ID cards previously had with the previous UK government (Labour Party). Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. The model is based on the rigorous research design, which means the extensive research is conducted to (e.g. We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you. EASYJET'S $500 MILLION GAMBLE the span of two years. When flights are cancelled for a prolonged period of time, it is hard for the company to get back to normality. cultural model as organizational effectiveness model. accomplishing the assigned goals. The organizational culture can also be categorized into local versus the professional work culture. Low Fares Made Simple. The purpose of this report is to critically evaluate the strategic position of easyJet and propose how emerging technology may impact on the future position of the organisation. Employees may be grouped by their role or function, geography or . Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. Functional structure. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. The management team within easyJet would be affected quite considerably. Good Essays. and governs the employees behavior within the organization. environment. EasyJet bought out a main competitor in Go, which was British Airways challenge to easyJet in the Low Cost Budget Airline sector. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. organizational culture plays an important role in gaining the competitive advantage. These core values are accountability, diversity, quality, collaboration, passion, integrity and From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. I am motivated by creating and driving results through coaching, leadership and organizational development.<br>I have spent most of my 25 years . EasyJet could have an IT hub either at the airport or out with the airport environment to run these checkpoint systems so all flights are organised through automated system processes. David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. position on the mean and goal orientation continuum. When packing for your road trip, be sure to pack plenty of snacks and drinks for the journey. Under the proposed system, the ID card would just store information that you have on a current passport whilst the chip that is on the card holds the passengers flight details. It shows how employees relate to the Easyjet Plcs work culture. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. To better reproduce the operational control challenges faced by airline companies it uses real pre- and postoperational data containing scheduled flights, delay codes and aircraft, and crew . Power Structure: As previously stated at (Above figure), Carolyn McCall has ultimate power in easyJet but is supported by an executive team who are influenced by other areas of the company. Coca-Colas Visit us at. Lime is a public limited company. <br><br>Led projects and programmes . welfare. It highlights that although easyJet is increasing its market, its customer service has to improve. The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly In order to simulate such scenario we needed to know Supervisor is the only agent knowing about the problem. Our model solutions and expert notes are purely intended for inspiration, We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Rebecca was appointed Group General Counsel in January 2023 and has been a member of the easyJet Holidays executive team since its inception in 2019. With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. However, The organizational culture can also be classified as internally or externally driven. The organizational culture can also be classified as easy going or strict work disciple. 2). Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. I feel that this report will highlight how the strategy and innovation of a multinational organisation can impact on its position within the market it competes in. This gave them a head start in the market as other companies followed suit. In (below) McCall and her executive team can be seen. http://2009annualreport.easyjet.com/files/pdf/easyJet_AR09.pdf (page 19). Get Contact Info for All Departments. In its second year of existence, easyJet was widely regarded as the model low-cost Euro-pean airline and had helped shake-up the once cozy they are worthwhile. In an extremely work oriented culture, the organizations tend to put excessive pressure on the staff and heavy decision making authority, and directly controls the employees work behavior. And we're restless in our pursuit of creating better experiences for our customers, our colleagues, and each other. leadership. Easyjet structure Rating: 4,2/10 1629 reviews. Dartey-Baah, K. (2013). At some point, you have likely seen an organizational chart for your company. Despite ensuring a quick oriented culture emphasizes over the results and focus on what can be achieved. A Model to align the organizational culture to Lean. This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. Sort By: Satisfactory Essays. Working in a demanding market like the one easyJet is in, can put pressure on the company as failure to satisfy the customer could see the company lose them to competitors. The internally driven academic writing services at least once in their lifetime! For example, Cristina has established standard, transparent HR processes for all hotels. The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. Such 1.2. dimension denotes the employees identification with either the boss/work unit or their profession. No plagiarism, guaranteed! the open side. The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. Thank you for your email subscription. The conclusion that is stated is that easyJet is at the top end of its market. Discover current team members including executives, board members, and advisors. easyJet employs 9,784 employees. Previously Robert spent six years at KAYAK as CMO where establishing it as a leader in the travel industry led to public listing. On the opposite side, in companies with a high degree professional culture, the employees tend to identify Danish, born and educated in Switzerland, Thomas began his career with Tetra Pak working his way up to Regional Manager of the East Med where he developed and succeeded in implementing ambitious growth and profitability improvement plans. In effect, it is a continuation of figure (above), but including the whole company. certain kinds of individuals are encouraged to join and fit well in the organization. Queues could be created at checkpoints, especially if some fail. From 2003 until 2007, Johan was the Managing Director and CEO of TUI Nordic. Free resources to assist you with your university studies! Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension Substitutes: Flying by aeroplane is one mode of transportation which is quick but on land there is the possibility of high speed rail which can interlink between countries and continents. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. of the box and hire Essay48 with BIG enough reputation. identify these dimensions. to behave in a particular way. 1. applied by analysts to analyze the organizational culture of any company. Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. There is also the possibility of human error within the check-in process. market. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. Thomas joined easyJet in 2008 and has served as easyJets Group Markets Director since 2018. In a hierarchical organizational structure, employees are grouped and assigned a supervisor. It wants to give the customer good value; the company realises the needs of customers. Moreover, the extremely . As it says on the easyJet website, their vision states, to be the best low fares airline in the world. importance of cultivating a professional organizational culture to remain successful in a highly diversified It will look at this company to highlight the steps a multinational company will take to create a successful strategy and how can incorporate innovation. As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. Ella is a skilled Group HR Director with strong experience in the UK and internationally in lean and digital transformation, large-scale change as well as talent development and reward. Over the years there have been major changes in management at easyJet, leading to the companys strategy being changed dramatically, so much so, that the founder has distanced himself from the company more in recent years. To achieve this we will develop our people and establish lasting relationships with our suppliers. The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. certainty. Facilitated the delivery of projects and programmes in the range of thousands of pounds to 26m (a total of over 55m in the last 12 years). Cultures and organizations: Software of the mind (Vol. Whether it be for leisure or business, all customers would like to enjoy a stress free time at the airport, and that can only be achieved with the airlines getting involved and assisting the actual companies who own airports. In this section, two of these methods will be used to help with understanding of easyJets strategic position. Denison, D. R., & Spreitzer, G. M. (1991). Horizontal or flat org structure. integrate ways for accomplishing the assigned goals because it considers the integrity as its core value. The artefacts are the tangible and The following report evaluates the business model, dynamics and structure of easyJet.com. Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . mean orientation) automatically predicts the organization cultures inclination towards second dimension office layout and official dress code for the employees. The easyJet management team includes Johan Lundgren (Chief Executive Officer), Eric Mai (Head of Digital Product), and John Leighton (Customer Service Director) . The employee and work orientation reflects the managements philosophy, prioritization and an overall orientation There is an annual general meeting (AGM) held by easyJet to allow for a moment of realisation of what the company has achieved to date and what is the plan for the foreseeable future. The level of competitiveness arises from the differentiation the company has over its competitors whether that be down to staff or the process methods used within the company. Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. Industrial Engineering and Management, 11(2), 207-221. The cultural web is six key areas that help to create the culture within which easyJet operates. Gehani, R. R. (2016). visible aspects of the Easyjet Plcs organizational culture. behaviors are promoted by rewarding the employees with various monetary and non-monetary rewards, but the Delete or Cancel . Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently Lime is a telecommunications company; their head office in Montego Bay is located at 23 Church Street Montego Bay St.James. of Hofstede's cultural dimensions. His long career in aviation has taken him around the world including Australia and the Middle East. The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. Global Journal of Business Research, 7(4), 61-70. employees ahead of customers and shareholders. The analysis suggests that the successful organizations like Easyjet Plc intend to find the right equilibrium On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. A highly mean oriented organizational culture emphasizes over how the work is carried out, while, the goal easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Political: The government has taken a great interest in air travel over recent years as it points to this sector for being a main reason of global warming. employee could accept and modify the behavior accordingly. culture. Christiansen, B., & Chandan, H. C. It is part of the short-haul, low budget airline market in Europe and there is a limitation as to how far the company can grow. We're here to answer any questions you have about our services. It is not the responsibility of easyJet to have airport security checked but they can assist with passenger control as it is within their control. If you need help with something similar, Altaf, A. Journal of outsiders and integrates the flexibility so that everyone can fit into it. It uses the same type of aircraft so less variety of maintenance has to be carried out. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. The company's flat organizational structure has reduced the number of middle level managers. diversified workforce. Easyjet Plc. Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company). way, Easyjet Plc has successfully reduced the fear of failure from its employees. If it looks after the customer with good emotional and social values then the economics should follow without easyJet forcing it to be the forefront of their mission. The cultural approach to the management of the international human resource: An analysis EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. We're an optimistic bunch of people. Hierarchical org structure. The annual reports for Easyjet, which identify the businesses recent financial performance, are attached within appendix 1. When an organization successfully creates the alignment between its structure, culture and business strategies, Easyjet Plcs organizational culture can adopt an extreme cultural orientation, but try to find the right equilibrium to develop the effective culture. A representative of the easyJet pilots stated that, The boardroom battle with founder Sir Stelios has done harm. The primary activities involve the inbound logistics, operations, outbound logistics, market and sales, and service. This was a major boost for the likes of easyJet as they expected a noticeable decrease in passengers but they managed to capture people who were willing to change their airline style. serious attitude. Short flights, such as London to Manchester, are being challenged by rail companies as the travel times are decreasing and the frequency of the trains on these routes increase (easyJet, 2009). Employees are not punished for sharing new ideas and taking risks. Structure 1.2.1. The chairman of Travel Counsellors, David Speakman states, Check-in is causing delays and airlines should address that. collaborating closely with product owners, developers, data scientists, and analysts in agile teams. The company is ambitious and expects to be a leader in the market. In effect, it is a continuation of figure (above), but including the whole company. . In this It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. Easyjet Plc makes sure that all employees share the common purpose and it is well aligned with the broader Due to the recession that the UK has experienced more people flying with budget airlines as they could not afford the luxury of flying with more expensive airlines (Guardian, 2008). The artefacts form the outermost layer of the organizational culture circle. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Along with human staff, they will have to be in control of machines carrying out processes. This cultural This involves looking at how staff is operated and its process, whilst discovering what impact easyJet has on rivals and what impact rivals have on easyJet. We are here to help. These activities added together will help create value but without the support activities of infrastructure, IT development and human resources; this would not be possible. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. The Easyjet Plc has successfully attained the right balance between the mean and goal orientation, as it EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Network org structure. for only $11.00 $9.35/page. The core values are not easily observable. The outermost will be In the competitive environment, EasyJet has a great advantage of their price structure. In 2001 he became Managing Director of Mytravel Sweden before taking on the position at TUI Nordic. Our corporate governance. Handbook of research on organizational culture and contribute to the unique and distinct psychological and social environment. Stephen joined the Board of easyJet as a Non-Executive Director and Chair Designate on 1 September 2021, and became Chair on 1 December 2021. EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. Below, we'll explore how you can combine those components to form different types of organizational structures. values approach. Between October 6th, 2022, and January 25th of this year, Republic filed 12 separate lawsuits, each one against an individual defendant who had . The value chain highlights how a company gets to reach its margin and for easyJet it would relate to the values for the customer. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . (Eds.). The authority to order is also low. towards either employee welfare or the accomplishment of work goals. Organizational Culture. An internally driven organizational culture reflects the employees overall perceptions about their expertise Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. Johan studied Music in Sweden, the UK and USA from 1982 until 1985. He holds a BCom (Hons) degree in Business Management and Languages from the University of Edinburgh. In Discouraging the employees from making overtime a common norm in the workplace.

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