Total revenue ( million) 2,362.8 1,797.2 31.5%. Trade union [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. More than 29 million passengers carried by the largest airline company EasyJet in the UK. This gives a load factor of 92.6%. These cookies track visitors across websites and collect information to provide customized ads. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". 725 Words; 3 Pages . [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. Being competitive means the ability to withstand the market demand, ability . Introduction The owner of the business can be role models for the employees. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. About easyJet. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Alternatively, customers can book accommodation separately at the EasyJetHotels website. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Necessary cookies are absolutely essential for the website to function properly. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Stakeholders can affect or be affected by the organization s actions objectives and policies. What Stakeholders Want From Easyjet 2022-11-21. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . [22], EasyJet's aircraft cabins are configured in a single class, high density layout. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Updated: Feb 28th, 2023. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. EasyJetHotels offers accommodation products throughout the airline's network. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. 10. 2008 2007 Change. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. 3.5 Process 9 Airline Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Airline But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Stakeholder theory. The authors' study argues that the social . This cookie is set by GDPR Cookie Consent plugin. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. access_time21 junio, 2022. person. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Conclusion 13 Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. 5. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Global Politics A. Heywood. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game When EasyJet received H89, it had a 1970s-style office setup. The cookie is used to store the user consent for the cookies in the category "Performance". Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Sort By: Satisfactory Essays. With Nike being a huge, Premium In addition, Marketing Analysis of easyJet [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Political factors reflect the political stability of the region where Easyjet is operating. 1.4 Research objectives. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Carbon dioxide, organization. Lets take a closer look at, Premium Future expansion 12 A stakeholder can be a wide variety of people impacted or invested in the project. Stakeholder Main Interests, Premium In terms of cost leadership, easyJet takes the second position after Ryan. 3.4 Place 8 EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Strategic management Avianca, the characteristics of this category of product. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Answer (1 of 4): A number of these stakeholders can be Identified. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). 3.7.2 Managing, Premium Identifying all of a firms stakeholders can be a daunting task. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Good Essays. Easyjet is a low-cost airline with headquarters in Londons Luton Airport. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. 3.5.1 Check-in 9 4 min. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Thomas Reynaert, Managing Director, Airlines for Europe (A4E) ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. 1. Low-cost carrier What experience do you need to become a teacher? During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. we will get information about EasyJet from the textbook and the Internet. These were flown on two routes: Luton to Glasgow and Edinburgh. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. THREATS Management This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Nowadays aviation is a big, Premium 3.1 Price 4 A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Strategic management, EASYJET Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Airline 1. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. II/ Comparison, Premium easyJet Plc engages in the provision of passenger airline and carrier services. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium Table of Contents. Premium [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Stakeholder [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve").

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